RESTART Sustainable Business Model Innovation
by Sveinung Jørgensen (Author), Lars Jacob Tynes Pedersen (Author)

About the Author
Sveinung Jørgensen is Associate Professor at Inland Norway University of Applied Sciences, Norway. He holds a PhD degree from Karlstad University. He does research on the design and innovation of sustainable business models and field experiments on socially and/or environmentally beneficial behaviours. He serves on numerous boards, acts as a strategic business advisor and is an active public speaker.
Lars Jacob Tynes Pedersen is Associate Professor and head of the Centre of Ethics and Economics at NHH Norwegian School of Economics, Norway. He holds a PhD degree from the same institution. He does research on the design and innovation of sustainable business models and field experiments on socially and/or environmentally beneficial behaviours. He is an active public speaker and strategic business advisor.

About this book
Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical solutions. After examining the theoretical foundations of sustainable business model innovation, the authors present their own framework – RESTART. Consisting of seven factors, this framework can be the basis for restarting any business model. The final section outlines a research agenda for sustainable business informed by the perspectives and frameworks put forward in this book.

Table of contents
Part I What is the Problem? 1
1 Why Sustainable Business Model Innovation?  3
    1. 1 A RESTART of Business Models for a Brighter Future Earth 5
    1. 2 The Methodological Approach of This Book 7
    1. 3 Let Us RESTART Sustainable Business Model Innovation 10
    References 10
2 The Seven Steps of the RESTART Framework 13
    2. 1 A RESTART for Business Models of the Future 14
    2. 2 A Brief Introduction to the RESTART Framework for Sustainable Business Model Innovation 18
    References 19
3 RESTART: What, Why, How and So What?  23
    3. 1 Responsibility and Opportunity 23
    3. 2 Sustainable and Profitable 29
    3. 3 The Next Step: Aligning Financial, Social and Environmental Bottom Lines 34
    References 43
Part II The RESTART Framework 47
4 Roadmap to a RESTART 49
    References 52
5 Redesign Rather than Standstill 55
    5. 1 The Business Model as the Story of How the Company Works 56
    5. 2 Redesigning Business Models 66
    References 72
6 Experimentation Rather than Turnaround 75
    6. 1 The Science of Profitability 76
    6. 2 Asking the Right Questions 82
    References 87
7 Service-Logic Rather than Product-Logic 89
    7. 1 At Your Service 90
    7. 2 Access to Everything 95
    References 100
8 The Circular Rather than the Linear Economy 103
    8. 1 The Future Goes in Circles 104
    8. 2 Resources Astray 110
    References 119
9 Alliances Rather than Solo-runs 121
    9. 1 Unite and Collaborate! 122
    9. 2 Creating and Sharing Value 126
    References 132
10 Results Rather than Indulgences 135
    10. 1 With an Eye on the Ball 136
    10. 2 Prioritize What Matters 141
    References 149
11 Three-Dimensionality Rather than One-Dimensionality 153
    11. 1 Take the Lead 154
    11. 2 Building a Better World 159
    References 166
12 RESTART Before It is Too Late 169
    12. 1 It is Not Going to Be Easy 172
    12. 2 Ready, Set, RESTART! 173
    Reference 175
Part III Implications and Future Research 177
13 A Recap of the RESTART Framework 179
14 A Process Model for Sustainable Business Model Innovation 183
    14. 1 A Closer Look at the Four Phases of the Sustainable Business Model Innovation Process 187
    14. 2 Why the Business Model RESTARTer?  190
    14. 3 Starting the RESTART 190
    References 192
15 Avenues for Future Research 193
    15. 1 Mind the Gap! 194
    15. 2 Research Designs and Methodologies 196
    15. 3 A RESTART Research Agenda 198
    15. 4 An Ocean of Opportunities 203
    References 204
16 Case Study: A RESTART for Scanship 209
    16. 1 Business Opportunities on the Floating City 211
    16. 2 Solutions for Cleaner Oceans 213
    16. 3 Toward Uncharted Waters 215
    16. 4 Restarting Scanship: Practical Challenges and Research Opportunities 216
    References 219
17 Case Study: A Circular Business Model for Orkla and BIR?  221
    17. 1 Orkla and Its Ecosystem 222
    17. 2 BIR: From Waste Manager to Circular Business Partner?  224
    17. 3 Recognize—Rethink—Reinvent—Reorganize 225
    17. 4 Restarting Together: More Cake for All?  228
    Reference 228
References 231

Series: Palgrave Studies in Sustainable Business In Association with Future Earth
Length: 253 pages
Publisher: Palgrave Macmillan; 1st ed. 2018 edition (August 1, 2018)
Language: English
ISBN-10: 3319919709
ISBN-13: 978-3319919706

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