【出版时间及名称】：2010年2月美国家庭及个人用品行业研究报告
        【作者】：瑞士信贷
        【文件格式】：PDF
        【页数】：200
        【目录或简介】：
Table of Contents
Executive Summary 3
Developed Markets Structurally Impaired 11
Battle for Volume on the Horizon 24
Commodity Benefit Ending 30
Magnitude of Emerging Markets Recovery Is Key to Growth 32
Downside Risk Appears Limited 37
Identifying the Winners 41
Industry Not What It Used to Be 49
Procter & Gamble Co. (PG) 59
Investment Summary 60
PG Struggled in the Recession 61
Trade-Up Driven Growth Strategy Is Broken 65
Step Change in Corporate Strategy 68
Structural Advantage in Beauty Is Underappreciated 75
Earnings Growth Poised to Reaccelerate 77
Valuation Remains Attractive 79
Risks to Recommendation 81
Earnings Outlook 84
Company Overview 86
Earnings Model 111
Colgate-Palmolive (CL) 114
Investment Summary 115
Marquee Company in Consumer Staples 116
Well Positioned to Navigate More Challenging Industry Landscape 121
Attractive Growth Profile, but Upside Potential Limited 130
Valuation Appropriately Reflects Outlook 134
Risks 136
Earnings Overview 138
Company Overview 140
Earnings Model 153
Clorox Co. (CLX) 156
Investment Summary 157
Risks 171
Earnings Outlook 172
Company Overview 174
Acquisition History 189
Management and Board of Directors 190
Earnings Model 192