商业决策研究方法与数据分析SPSS实操教学讲义Research Methods and Data Analysis for Business Decisions

textbook:
Research Methods and Data Analysis for Business Decisions
A Primer Using SPSS

James E. Sallis • Geir Gripsrud •
Ulf Henning Olsson • Ragnhild Silkoset


Part I Designing the Study.pdf
Part II Data Collection.pdf
Part III Quantitative Data Analysis.pdf
Part IV Reporting.pdf