基于 Schiffman/希夫曼，消费者行为学 第12版教学讲义笔记（英文，可编辑的pdf格式）

Textbook
Consumer Behavior 12th Edition
Authors:
Leon G. Schiffman
Joseph Wisenblit
消费者行为学（希夫曼）第12版

contents. pdf
Note 1. Consumers, Marketers, and Technology. pdf
Note 2. The Consumer as an Individual. pdf
Note 3. Communication and Consumer Behavior. pdf
Note 4. Social and Cultural Settings. pdf
Note 5. Consumer Decision-Making, Marketing Ethics,. pdf