题号：1

题名：The relationships between market orientation and alternative strategic orientations: A meta-analysis.

作者：Grinstein, Amir

期刊：European Journal of Marketing

年卷页：2008, Vol. 42 Issue 1/2, p115-134

电子链接：http://www.emeraldinsight.com/10.1108/03090560810840934

 

题号：2

题名：Innovation or customer orientation? An empirical investigation.

作者：Berthon, Pierre; Hulbert, James Mac; Pitt, Leyland

期刊：European Journal of Marketing

年卷页：2004, Vol. 38 Issue 9/10

电子链接：http://www.emeraldinsight.com/10.1108/03090560410548870

 

题号：3

题名：Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model

作者：Johnson, Jean L.; Lee, Ruby Pui-Wan; Saini, Amit; Grohmann, Bianca

期刊：Journal of the Academy of Marketing Science

年卷页：2003, Vol. 31 Issue 1, p74-89

电子链接：http://jam.sagepub.com/cgi/reprint/31/1/74

 

题号：4

题名：THE ORGANIZATIONAL ROUTINES FACTOR MARKET PARADOX

作者：Knott, Anne Marie.

期刊：Strategic Management Journal

年卷页：Oct2003, Vol. 24 Issue 10, p929-943

电子链接：

 

题号：5

题名：SCHUMPETER'S GHOST: IS HYPERCOMPETITION MAKING THE BEST OF TIMES SHORTER?

作者：Wiggins, Robert R.; Ruefli, Timothy W.

期刊：Strategic Management Journal

年卷页：Oct2005, Vol. 26 Issue 10, p887-911

电子链接：

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