这不是一本虚构的小说,而是实实在在发生的商战传奇,游戏机其背后的商业运一直都很神秘,微软、索尼、IBM、英特尔这全球四大电子商务的巨头几乎瓜分着全球高科技行业的所有利益。但是没有人知道他们背后的商业利益联盟与欺诈或者欺骗。
本书也看似一段诡奇的回忆,却深刻揭秘了科技竞争背后的企业竞争,制度竞争乃至国家对企业支持的竞争。
同时这是一场惊心动魄的竞赛,能否在从未有过的短时间内以最快的速度将芯片推向市场对一个产业来说,意味着要么大获全胜,要么一败涂地。在这个艰难的过程中执掌生死大权的是一群名不见经传却有着孜孜追求的技术天才。在这场激烈的商战中的是两大巨头:微软和索尼。
作者和他的组员以每周80个小时的疯狂工作状态,忍受着焦躁,友谊的几近崩溃,绝望,最终取得了胜利。
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高压锅式的工作环境、高水平的合作方式,令人扼喉的商业交易,激烈的商战中两大巨头:微软和索尼、跨国电子商业巨头的商业利益联盟与欺诈、高科技跨国公司的办公室政治角逐、IT 精英浮世绘、高新技术世界里技术人员色彩纷呈的幕后生活。
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压力下的角逐:索尼PS3与微软XBOX360的生死时速之战
作者致中国读者:
To Our Chinese Readers,
The Race for a New Game Machine – Creating the Chips Inside the Xbox 360 & the PlayStation 3 tells the behind-the-scenes story of the making of the microprocessor chips for the world’s hottest game consoles. We reveal a pressure-cooker work environment, top secret work, and cutthroat competition, but our story is primarily about the people, those brilliant and interesting engineers who live in the high-tech world of chip design, an environment foreign to most people. This book shines a bright light on this fascinating work. Our goal was to let people see through the scientific mumbo-jumbo that scares them away from technology. We wanted to demystify computer chip design and maybe inspire a few budding engineers along the way. We also wanted to share some of the leadership lessons we applied during this trial-by-fire experience.
Although the setting was Austin, Texas, and the events took place between 2001 and 2005, there is a certain timeless, global appeal to this story for people from many different walks of life. The leadership concepts we introduced, the managerial battles we fought, and the demands we levied on our teams are not so different from those found within any large project. As anyone in the workforce knows, innovation and creativity are the lifeblood of every company. This is the inspiring story of the amazing multi-cultural, worldwide design team that breathed life into the Xbox 360 and PlayStation 3 game consoles.
This enduring work-place adventure has already sparked the interest of a broad range of readers: gamers, techies, business executives, computer geeks, and avid readers of non-fiction narrative. We hope you too will enjoy our story!
Sincerely,
David Shippy and Mickie Phipps