Global Corporate Strategy and Trade Policy
by Alan M. Rugman  (Author), Alain Verbeke (Author)

About the Author
Alan Rugman (Oxford, U.K.) is a leading scholar, lecturer, and consultant on international business. He is currently the Thames Water Fellow in Strategic Management at Templeton College, Oxford University. He taught for many years at the University of Toronto and has been a visiting professor at Harvard, London Business School, UCLA, MIT, Columbia, and the Sorbonne. He is the author, co-author, or editor of nearly 30 books.
Dr Alain Verbeke is Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary.  He is also the Area Chair of the Strategy and Global Management Group at the Haskayne School of Business.  In 2014, Dr. Verbeke was elected as the Inaugural Alan M. Rugman Memorial Fellow at the Henley Business School, University of Reading (UK).  He is the Editor-in-Chief of the Journal of International Business Studies (2017 – 2019) and has authored or edited more than 30 books and more than 200 refereed publications.

About this book
At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

Table of contents
1 Introduction 1
    Triad power and corporate strategy l
    Corporate strategy and trade policy 3
    Structure of the book 3
2 Corporate strategic management 7
    Introduction 7
    Corporate strategic management and trade policy 8
    The four options for strategic planners 10
    Why non-efficiency strategies fail 14
    Conclusion 17
3 Trade policy and corporate strategy 19
    The relevance of trade policy to corporate strategies 19
    Trade policy formulation 19
    Corporate influence on trade policy: the 1986 softwood lumber case 23
    Problems in the administration of US trade law 27
    US trade law implementation: an inefficient outcome 28
    Conclusion 30
4 Corporate strategy for trade barriers 31
    The Canadian corporate response to US trade policies 31
    Corporate strategy and trade policy 32
    Corporate strategy and administered protection in this model 37
    Corporate responses in Canada to US-administered protection 37
    The rise of other types of protection in the United States 41
    Conclusion 42
    Appendix: Data on anti-dumping and countervail actions 43
5 Global corporate strategy and the Free Trade Agreement 49
    Sources of competitive advantage 49
    Competitive strategies in global industries 50
    An application to Canada-US free trade 54
    Surveys and conclusion 63
6 Trade and industrial policy in the triad 65
    Introduction: trade policy in the triad 65
    The assessment of international trade strategies 66
    The US trade deficit 68
    A classification of non-free trade policies 69
    US trade policy 75
    Japanese trade policy 78
    Trade policy in the EC 80
    Trade policy for the NICs 84
    Conclusion 84
7 Globalization and national responsiveness 86
    Corporate strategies for Europe 1992 86
    The significance of sovereignty and integration 90
    Investment and the Free Trade Agreement 93
    The foreign ownership issue 96
    Economic nationalism, free trade and triad power 99
    Conclusion 101
8 An industrial policy for a small open economy 102
    Introduction: trade and industrial policy 102
    Optimal trade and industrial policy in a small open economy 102
    Building a model of trade and industrial policy 104
    A strategic model of industrial policies 105
    Industrial policy, entry barriers and small firms 110
    Industrial policy and innovation 111
    The issue of industrial targeting 114
    Industrial policy and footloose manufacturing industries 116
    Conclusion 117
9 Industrial policy and global competition: Ontario's experience 119
    The creation of efficient industrial policies 119
    Industrial policy and global competition 122
    The key objective: indigenous multinationals 123
    Free trade and global strategy 124
    An assessment of the Premier's Council Report 124
    A model of the nature of industrial policy 126
    The fourteen recommendations reviewed 128
    Conclusion 135
10 Conclusion 137
    The global economy and efficient management 137
    Efficiency versus shelter 138
    Sovereignty and corporate strategy 140

Series: Routledge Library Editions: International Trade Policy (Book 12)
Length: 182 pages
Publisher: Routledge; 1 edition (2018)
Language: English
ISBN-10: 1138300705
ISBN-13: 978-1138300705