2010 Vol. 2 No. 3
2010-08-11 08:25:34
Buy a hard copy at: Service Science (V2N3)

Service Science

Volume 2 · Number 3 · Fall 2010

   

136	Michael Ehret, Jochen Wirtz Division of Labor between Firms: Business Services, Non-Ownership-Value and the Rise of the Service Economy
146	Edouard V. Novatorov A Critical Appraisal of the Concept of Non-profit Services Marketing
154	Maha Mourad, Christine Ennew, Wael Kortam Descriptive Evidence on the Role of Corporate Brands in Marketing Higher Education Services
167	Carmen María Salvador-Ferrer Quality of University Services: Dimensional Structure of SERVQUAL VS. ESQS
177	Harold Cassab, Tuure Tuunanen, Ken Peffers, Charles E. Gengler, Wendy Hui, Ville Virtanen Discovery of New Service Concepts for Diverse Markets
196	Yongma Moon, Tao Yao, Terry L. Friesz Dynamic Pricing and Inventory Policies: A Strategic Analysis of Dual Channel Supply Chain Design