Contents
Chapter One
Neuroeconomics神经经济学
Chapter Two
"Thinking" and "Feeling"思考与感觉
Chapter Three
Greed贪念
Chapter Four
Prediction预测
Chapter Five
Confidence信心
Chapter Six
Risk风险
Chapter Seven
Fear恐惧
Chapter Eight
Surprise惊喜
Chapter Nine
Regret后悔
Chapter Ten
Happiness兴奋
Appendices